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    ABOUT

    Beyond Basic Funnels is run by Muhammad Daud Khan, a CRM and funnel specialist with over 6 years architecting systems that scale.

    The specialty is GoHighLevel, pushed past where most builds stop. From custom API integrations and complex automation workflows to full SaaS-mode deployments and multi-location snapshot management, the work is infrastructure that lets businesses run without manual intervention.

    6+

    YEARS EXP

    System Architecture
    Architecture

    500+

    AGENCIES

    FLAGSHIP EXPERIENCE

    Sites & Customization Team Supervisor @ GetExtendly

    Built Website Pack, the website and funnel foundation running inside 500+ marketing agencies globally, and supervised the team behind it. In the early phase, every new agency got their dashboard customized live on a 1.5 hour call, built on the spot in front of them.

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    Ruthless Efficiency

    A funnel that looks pretty but drops leads is useless. A CRM that needs three hours of daily admin is broken. The systems built here hold up under real volume, capturing, nurturing, and converting leads while you sleep.

    Workspace

    Ready to fix your CRM?

    SYSTEM ARCHITECTURE
    THE JOURNEY
    2019

    The Beginning

    Started deep-diving into GoHighLevel, moving beyond basic templates to understand the core architecture of the platform.

    2020

    Mastering the Tech Stack

    Expanded into custom API integrations, complex webhooks, and third-party automation tools like Zapier and Make.

    2021

    Sites & Customization Team Supervisor @ GetExtendly

    Joined GetExtendly as a core developer, architecting Website Pack, the website and funnel foundation that ships in every snapshot.

    2022

    Scaling to 500+ Agencies

    Refined and optimized systems deployed to over 500 marketing agencies globally, with zero breaking changes.

    2023

    Advanced Customization

    Pioneered advanced Liquid templating and dynamic SaaS-mode deployments, pushing GHL to its limits.

    2025

    Going Independent

    Left GetExtendly to build solo, taking on the first independent client systems.

    2026

    Beyond Basic Funnels

    Launched an independent practice focused exclusively on high-end, custom CRM architecture for serious businesses.