Lead Nurture Drip Sequence
Lead Nurture Drip Sequence
Trigger: Pipeline Stage: Interested
Keeps you top of mind until they are ready to buy. 45-day sequence of value, social proof, and offers.
Most leads are not ready to buy immediately. A nurture sequence keeps you top of mind until they are.
How it works
Triggers when new lead enters pipeline at "Interested" stage.
Day 0: Send welcome email introducing your business and what makes you different.
Day 3: Send case study or success story relevant to their interest.
Day 7: Send educational content (guide, video, or blog post).
Day 14: Send comparison content showing why your solution is the best choice.
Day 21: Send social proof (testimonials, review highlights).
Day 30: Send offer with urgency (limited-time discount or bonus).
Day 45: Send "still interested?" check-in.