Re-Engagement Campaign
Re-Engagement Campaign
Trigger: Manual or Scheduled
Reactivate cold leads. Run monthly on leads with no activity in 90+ days.
Your CRM is full of leads that went cold. Reactivation campaigns cost nothing compared to generating new leads.
How it works
Triggers manually or scheduled (run monthly on leads with no activity in 90+ days).
Send SMS: "Hi [First Name], it has been a while since we connected. We have some new [services/features] I thought you might be interested in. Worth a quick chat?"
Wait 2 days: If no reply, send email with valuable content (not a sales pitch).
Wait 5 days: If no reply, send final SMS with a specific offer.
If reply at any point: Move to active pipeline, notify team.
If no reply after all three: Tag "Unresponsive" and remove from future re-engagement for 6 months.